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Craig Conover finally reacts to Kyle Cooke calling him a ‘liar’ over Loverboy investment feud: ‘Deeply disappointed’

Craig Conover is breaking his silence on the scathing remarks Kyle Cooke recently made after he invested in an alcohol brand that competes with the “Summer House” star’s own company, Loverboy.

“Craig is deeply disappointed and saddened by Kyle’s abrupt accusations,” a publicist for the “Southern Charm” star exclusively tells Page Six Friday.

“The truth only hurts one person in this instance, and it’s not Craig. Therefore, he will not comment further on this matter nor be drawn into an unprofessional arena.”

Craig Conover and Kyle Cooke.
Craig Conover is “deeply disappointed” over Kyle Cooke’s remarks about his deal with Spritz Society, Page Six has exclusively learned.Jude Domski/Bravo
Craig Conover's ad for Spritz Society.
The “Southern Charm” star announced his investment with the canned cocktail company in May.

The rep adds that Conover — who is an attorney and owns a successful lifestyle brand called Sewing Down South — is “focused on opening his new retail store in Nashville next week and growing his companies and team bigger and better.”

“Craig has learned to blame himself and not others for everything that happens in his life, including the success of his products and companies,” the spokesperson concluded.

“He looks forward to continuing to share his life with everyone and thanks all his friends and supporters, whom he views as family.”

Reps for Cooke and Loverboy did not immediately issue a response.

The candid statement confirms social media speculation of a rift between Conover, 35, and Cooke, 41.

Kyle Cooke holding cans of Loverboy.
Cooke, who owns Loverboy, said Conover was a “liar” for how he handled the deal.Instagram/@drinkloverboy
Carl Radke and Kyle Cooke.
“The truth only hurts one person in this instance, and it’s not Craig,” a rep for Conover tells Page Six.Instagram/@drinkloverboy

Eyewitnesses noticed that the two Bravolebrities — who’ve had a friendship in recent years — did not mingle with each other at Andy Cohen’s “Watch What Happens Live” 15th anniversary party this week.

Ironically, it was on “WWHL” in which Cooke slammed Conover for his investment with Spritz Society.

“Look, I wish him the best, but the way he handled it … it really rubbed me the wrong way, and I’m just trying to take the high road,” the Loverboy CEO told host Andy Cohen on the May 23 episode.

He then alleged of his friend-turned-foe, “He has a reputation of lying, and he lied to me.”

Kyle Cooke on "WWHL."
Cooke first called out Conover during an appearance on “WWHL” a few weeks ago.Charles Sykes/Bravo
Craig Conover and Kyle Cooke.
Since then, the two reality stars have been seen keeping their distance from each other.Charles Sykes/Bravo via Getty Images

Cooke also claimed at the time that Spritz Society founder Ben Soffer took him out to dinner to allegedly “milk” information out of him before Conover’s deal was announced, calling it a “really shady operation.”

Soffer’s wife, Claudia Oshry, who is the co-founder of the sparkling wine company, then slammed Cooke for his remarks on her podcast, “The Toast.”

“No one was thinking about Kyle — like, nobody thinks about Kyle and Loverboy. Like, two things can exist, and two people can be successful, and there’s a million canned cocktail companies besides us, and they’re all bigger than us, so it’s not a big deal,” she said after Cooke’s “WWHL” appearance.

Ben Soffer.
Cooke claimed Spritz Society co-founder Ben Soffer took him out to dinner to “milk information” out of him.Sara Feigin/Page Six
Ben Soffer and Claudia Oshry.
Soffer’s wife, Claudia Oshry — who co-founded Spritz Society — denied the allegations on her “The Toast” podcast.Getty Images

Since then, Cooke has further addressed why he felt so “disappointed” that Conover had invested with a competitor, claiming the South Carolina-based reality star had “sprung this collaboration” idea on him.

He also alleged that he had told Conover he’d “love to put an offer on the table to kinda counter it.”

“Like, here’s a good friend of mine. I just figured he’d at least give me an opportunity to hear me out,” Cooke said on the “Trading Secrets” podcast earlier this week.

“And, to be honest, I kind of feared that this would impact our friendship, because this has been my blood, sweat and tears for the last five years.”

Kyle Cooke on the "Trading Secrets" podcast.
Cooke has doubled down on his claims that Conover went about the deal the wrong way.Jason Tartick/Youtube
Craig Conover in an ad for Spritz Society.
Conover previously said he has “excited” about the deal and “always” wanted an alcohol to be part of his portfolio.

When Page Six spoke exclusively to Conover in May — after his Spritz Society partnership was first announced — he explained why he “always” wanted an alcohol brand as part of his business portfolio.

“I’m just such an easy sell. I’m just such a yes man,” he told us at the time. “I’m excited! Part of my investment came with designing my own flavor, I will have my own can.”

The Bravo star added that he “always respected” Cooke’s hustle when asked about Loverboy, but also claimed even then that investing in his then-buddy’s brand “wasn’t an option.”

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